IBM Watson Campaign Automation​

Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers use this software in order to help nurture leads, often through integrations with customer relationship management (CRM) and customer data platform (CDP) software.

IBM Marketing Cloud features digital marketing capabilities, including email marketing and lead-management, helping to convert digital prospects to loyal customers through more relevant one-to-one interactions. To support our marketing technology, we provide industry leading services, integrations and support.IBM Marketing Cloud offers email marketing, lead manage ment and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep customer insights and an intuitive engagement engine, IBM Marketing Cloud reduces the complexity of Omni-channel marketing and enables exceptional experiences for customers across the entire brand journey – increasing loyalty and driving revenue.

Key Features

​Campaign ​Autom​​​​​​​​ation

​Email, ​Mobile, ​Social, ​Marketing

Lead ​Management and ​Scoring

​​Customer ​Journey ​Building

Watson Marketing Assistant

​​Performance ​Insights

Marketing Automation Features

Lead Nurturing

This is the process of sending a series of automated emails to engage the prospects by offering relevant information.

Personalized Email Marketing

Email personalization helps businesses to develop better relationships with their customers.

CRM Integration

This allows businesses to transfer lead information between marketing and sales.

Forms and Landing Pages

A tool that enables you to capture information from your prospects and then route it to various systems for storing and/or action, according to Yield.

Lead Scoring

An integral part of all marketing automation and email platforms. “Many of these more advanced solutions are moving beyond scoring as a result of activities (visits, opens, clicks, etc.)

Lead Management

Some marketing automation platforms serve as a landing spot for leads that don’t quite have enough information to pass on to sales, according to Yield.

Social Media Management

This allows for the distribution of content across most major social platforms into one place.

Campaign Management

Companies can run email campaigns to nurture leads along the sales cycle. It enables teams to send direct and personalized emails to a large number of people.

Cloud Based Digital Marketing

IBM Marketing Cloud – Cloud Based Digital Marketing; there are three primary use cases for IBM Marketing Cloud engage; customers can do each one with varying degrees of sophistication. Email marketing is typically a starting point for any customer, lead to revenue management is usually for customers with direct sales models, and behavioral marketing automation is the next generation of digital marketing for customers focused on orchestrating the customer journey.

​IBM Marketing Cloud Value

  • ​Know your customer by collecting data across all sources, creating a single customer identity and using a flexible marketing database of record.

  • ​Use automation to deliver highly personalized customer communications that leverage behavioral data and convert at a higher rate.

  • Be everywhere your customer is, collecting data from all channels, and delivering a consistent experience anywhere they interact.

IBM Marketing Cloud automates personalization on an unprecedented scale. It creates a 360-degree customer view through the ability to build a rich customer behavioral profile, dynamically linking customer data from fragmented sources – across and even outside the organization – such as social, web, email, mobile, and CRM systems. IBM Marketing Cloud then orchestrates a personalized brand experience for each customer in context with the use of customer journey maps, making it easier to determine specific treatment strategies to drive loyalty and revenue and quantify the lifetime value of each customer.

IBM Marketing Cloud Value

  • SMS Marketing – easily incorporate SMS into your campaign workflows to drive an omnichannel experience, transition from batch and blast to 1.1. campaign execution, whilst reducing your bottom line SMS expenditure by approximately 40% when carrying out sophisticated segmentation.

  • ​​Easy to use SMS frameworks – Configure and immediately execute our pre-defined SMS frameworks for both one and two-way SMS messaging.

  • ​​Enrich your single customer view – Leverage one single database for all channels, gain visibility on each single individual, how they engage and leverage behaviours and insights cross-channel, whilst optimizing future campaigns on SMS based on these insights.

  • ​Execute transactional SMS campaigns – Utilize our SMS API for real-time transactional campaigns from external systems via our enterprise grade platform.

  • ​Track and measure SMS conversions – Incorporate trackable short URLs and track call to action conversions, whilst obtaining aggregate level reporting.

  • Mobile Network Portability – Support for end users that have ported their mobile phone number with the Telco operator, which allows IBM to efficiently route the SMS without incurring higher costs or failing to reach the end user Company Home About us Leadership Team Our Clients Case Study Press Release Partners Blog Events Careers Contact Services Infrastructure Management Application Development Managed Services Solutions Customer Engagement Enterprise Resource Planning Modern Workplace Business Continuity AI and Data Analytics Automation Cloud Security & Operation Blog.


How it Works

A customer engagement strategy is a plan to increase customer satisfaction by having more positive interactions with them. It can be through any channel, from in person, to online, to over the phone. Great strategies take customer engagement from reactive to proactive.

A customer engagement strategy is a plan to increase customer satisfaction by having more positive interactions with them. It can be through any channel, from in person, to online, to over the phone. Great strategies take customer engagement from reactive to proactive.

When possible, never let a customer leave without some sort of connection. It doesn't have to be a full-fledged loyalty program, either.

An email newsletter will work, or even a Facebook like.

Just some way of maintaining their exposure to your brand.